Choosing the Right Giveaway Ideas for Health Fairs

How to Choose the Best Health Fair Promotional Ideas

ideas-for-choosing-promotional-items-for-health fairsAustin, Texas: I love health fairs … and the opportunity they provide to demonstrate best patcice in wellness, nutrition, smoking cessation and the like.

However, I am amazed at the promotional items that people keep choosing for these events.

Imprinted Pens– how boring?

Imprinted Tote Bags-Been There, Done That.

The key to choosing the right health fair ideas or item is the messaging that you are trying to promote.

Heart Health:  This one is easy. What’s the slogan? And try to keep all your promotional items heart shaped–whether you choose pedometers, stress balls or anything else.

Smoking Cessation: Be sure to keep these informational. Wellness guides are a great item to help reinforce your message.

Exercise ProgramsPedometers, water bottles, exercise bands and imprinted jump ropes are our  best sellers for these programs.  Again- it’s all about the theme!

Weight Loss: Journal books and diaries will allow people to track their progress. BMI Measures and pedometers are also well received.

Senior Health Care: Pedometers, imprinted water bottles and wellness guides designed for seniors go over best with this target audience. Keep the message simple…and the font size large

Another good idea when promoting a health fair is to have special web address that links to informative resources–without too many clicks.  People will lose interest if they go to a general website that is not targeted to your wellness program.

Also, consider having a web address for helpful community resources where these people can go to for follow up or to get more information, long after the health fair has ended.

Keep your program fun and have a great deal of energy.

Make sure the volunteers are well rested, well fed and enthusiastic.

Here’s a to a successful health fair!

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Robert Piller is President of WellnessIncentivesPlus.com, a leading provider of custom-printed promotional items geared exclusively for wellness programs, health fairs and clinics.

These branded wellness gifts are ideal for wellness incentive rewards, wellness kickoff or announcement gifts or as wellness reminders.

Visit WellnessIncentivesPlus.com to view thousands of wellness rewards and reminders in all price points-including over 800 different promotional pedometer styles in all price ranges.

Follow @wellnessincent

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Simple Tips To Make Your Health Fair More Effective

Ideas on How to Make your Health Fair More Effective

Ideas for Health FairsAustin, Texas: I love health fairs.

I sell a ton of imprinted pedometers, imprinted health guides and imprinted stress reliever squeeze toys and squeeze balls.

But are health fairs effective for you?

How do you determine their effectiveness?

Do you measure their success by the number of people who showed up?

Or by the number of gimmes you handed out?

Or do you have a solid and pre-determined goal for your health fair event?

Without knowing your goal, you can never tell how successful your health fair was – or even ways to improve them for future events.

The key to a successful Health Fair: Determine Your Goal.

Are you trying to schedule appointments for your clinic?  

If so, make them on the spot.

Don’t wait for them to call you to set up an appointment as they are right in front of you then and there.

Why wait?  Take action.

Are you trying to educate your audience?  

If so, how do you expect them to remember what you had told them?

  • Are you giving them a short quiz with a reward at the end?
  • Handing out a promotional item with your website on it?
  • Distributing  handouts with your website or Top 10 Tips?

Are You Trying to Encourage Your Audience to Take Action on Their Own?

Do you want them to remember to  take their pills each day?

If so, make it easy and give them an imprinted pill organizer.

Do you want them to practice better diabetic foot care?  How are they supposed to remember these details? Do you have a website link that you can provide them?

Think like your patients or guests– and see what would be the simplest way to remember the vast amount of information you just provided to them.

Are you trying to show off your new facility?

What are the three most important things you want these guests to remember about this visit?

Are you trying to get them to make an appointment? (see step one above.)

Are you inviting members of the media to this event for a tour?

If so, what experts do you have in attendance for them to interview?

Are these experts prepped with key words and phrases that flow from their tongues?

Make your health fair more effective by pre-planning your goal or goals – and working to reinforce them the entire time.

Here’s to more meaningful and successful health fairs!

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Robert Piller is President of WellnessIncentivesPlus.com, a leading provider of custom-printed promotional items geared exclusively for wellness programs and wellness incentives. These branded gifts are ideal for wellness incentive rewards, wellness kickoff or announcement gifts or as wellness reminders. Visit WellnessIncentivesPlus.com to view thousands of wellness rewards and reminders in all price points-including over 800 different promotional pedometer styles in all price ranges.

Follow @wellnessincent

Share